Principles & Values

What we stand for

At Merchant Group Companies our success is built on teamwork, partnership and the diversity of our people.

At the heart of our values lie diversity and inclusion. They are a fundamental part of our culture, and constitute a long-term priority in our aim to become the world's best financial services company.

We believe this diversity helps to fuel creativity and innovation, supporting the development of exciting new products and services for our customers nationwide.

Strategic intent

  • The nations best financial services company
  • Leading the way throughout the United States

Brand promise

  • Being the Best in our industry


  • Responsive
  • Trustworthy
  • International
  • Creative
  • Courageous


  • Participation

Focusing on attractive, growing markets where we can leverage our relationships and expertise

  • Competitive positioning

Combining our capabilities, deep local knowledge and creativity to outperform our competitors

  • Management Discipline

Continuously improving the way we work, balancing the pursuit of growth with firm control of costs and risks
Commitment to stakeholders

  • Customers

Passionate about our customers' success, delighting them with the quality of our service

  • Our People

Helping our people to grow, enabling individuals to make a difference and teams to win

  • Communities

Trusted and caring, dedicated to making a difference

  • Investors

A distinctive investment delivering outstanding performance and superior returns

  • Regulators

Exemplary governance and ethics wherever we are


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